Welcome to The Unicorn Factory…

The Unicorn Factory is on a mission to make feeling good the new normal, in a world that tells you that you can only find happiness via hard work, struggle and pain.

We’re human… so not every day is going to be rainbows, sunshine and unicorns, but why can’t it be normal for the good stuff to outweigh the bad? For the shit hitting the fan to be the exception not the rule?

The Unicorn Factory makes it okay for the tough moments to be tough, while taking you on an adventure to discover a world where enjoyment, satisfaction and fun are part of your everyday experience.

As someone who finds consistency near impossible and who is always ready to jump into the next exciting idea, I love any form of self-development that is quick and easy, with something new to try whenever the boredom is starting to set in.

That’s why I’m passionate about the power of self-coaching. Shifting the way you think and feel to a better place in teeny tiny steps by practicing different thought patterns as you go about your everyday life.

Whether it’s through my writing, workshops or personal coaching experiences I aim to leave you with a treasure trove of new ideas to try on for size and adopt as your own, so you can #changeyourstory and #shiftyourexperience too!

Hello! I’m Helen

Aside from my family, my favourite things in the world are big mugs of tea, home-baked cakes, glitter, rainbows and unicorns. Despite being an eternal optimist who has always believed that every cloud has a silver lining, by my mid-twenties I had spent half a lifetime in never-ending cycles of depression and anxiety.

Then back in 2008 I decided enough was enough. I was going to change my story. It was a crazy audacious decision. I had no clue how the hell I was going to do it. All I had on my side was a fledgling passion for coaching and a naïve determination that it was possible to be happy and enjoy life.

Over the next decade I shifted my perception and experience of the world.

For a long time I thought that to be happy I needed to lose 50lbs, clear my debts, become my own boss and magic up a ton of money to make everything I wanted possible.

Along the way I discovered that I didn’t have to get all my shit sorted to be happy. That I could feel good in the here and now while I was still figuring out everything else.

So here I am – happier than I’ve ever been – even though I still have a (far) less than perfect bank balance, body and career. Every day I learn a little bit more about how to listen to myself, trust myself and be unapologetically me so I can enjoy life more and more and more!

About Helen Thornber


Helen Thornber is a writer, coach and self-development geek who loves helping people to help themselves. Over the past 14 years she has used training, facilitation and coaching to make the impossible possible, create change and shift experiences. Helen is an accredited ILM coach and Mentor Masterclass graduate.